SCORE Business Strategy: What Lifting Dumbbells and Booking Demos Can Teach You

Ever feel like marketing is just throwing spaghetti at the wall and seeing what sticks? Well, what if you could swap the guesswork for a game plan? In this lively and insightful webinar, you will be shown how to apply a messaging hypothesis to your marketing, just like a scientist testing a breakthrough (but with less lab equipment and more ROI). You'll learn: ? Why you already use hypotheses every day – whether it’s in dating, dieting, or demo bookings (yes, really). ? How to craft a winning messaging hypothesis that fuels smarter marketing, sharper messaging, and stronger conversions. ? Real-world examples of businesses using data-backed strategies to optimize their outreach, landing pages, and sales funnels. Join us for an entertaining, practical deep-dive into the science of selling. We promise: no beakers, no lab coats – just insights that make marketing feel a little less like alchemy and a lot more like success. Register now and start marketing like a scientist (or at least like someone who knows what they’re doing). Our Presenter, Daniel Burstein Daniel oversees all content coming from MarketingSherpa while helping to shape the direction of MeclabsAI – digging for actionable information while serving as an advocate for the audience. He is also a speaker and moderator at live events and on webinars and host of the How I Made It In Marketing podcast. Previously, he oversaw the B2B Lead Blog and was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to its blog.