SCORE Email Marketing: Turning Clicks into Customers

Getting started with email marketing can feel overwhelming, especially for small businesses and non-profits with limited resources. But with the right strategy, you can create high-impact campaigns that don’t require huge investments of time or money. Whether you're just starting or looking to refine your approach, this webinar will equip you with the tools and techniques to succeed. By the end of this session, you’ll know how to craft engaging email campaigns that look great on any device and inspire your subscribers to take action. We’ll cover: The 7 essential elements of email design to drive engagement A simple yet persuasive formula for writing effective email copy How to streamline future campaigns with a reusable master template Our Presenters Catrine Fredrikson and Dixie Punsky Catrine Fredrikson is the president and owner of EZY Marketing and has over 20 years of experience in the field of digital marketing. She is a speaker and educator in the area of online marketing with speaking engagements at SCORE, SBA, local chambers and for professional organizations. With a strong online presence, she offers live webinars and YouTube recordings EZY Marketing’s channel. Dixie Punsky is the digital marketing manager at EZY Marketing. She is a University of Florida grad with 16 years of experience in public relations and communications. An accomplished speaker and former Toastmasters president, she levies her skills in writing, design, and social media to help small business owners thrive.