SCORE Holiday Marketing

Consumer spending is higher during the holidays than any other time of year – shouldn’t they be spending with you? Don't miss out on your piece of the holiday pie! Let us show you how to influence your potential customers’ purchases by making an offer they can’t resist. In this session, you’ll learn how to: · Select the right offer for your ideal audience · Create a quick and effective promotional plan · Design an offer that stands out, especially on mobile · Reach new customers and spread the word using social media · Keep the holiday momentum going through the new year Our Presenters Catrine Fredrikson and Dixie Punsky Catrine Fredrikson is the president and owner of EZY Marketing and has over 20 years of experience in the field of digital marketing. She is a speaker and educator in the area of online marketing with speaking engagements at SCORE, SBA, local chambers and for professional organizations. With a strong online presence, she offers live webinars and YouTube recordings EZY Marketing’s channel. Dixie Punsky is the digital marketing manager at EZY Marketing. She is a University of Florida grad with 16 years of experience in public relations and communications. An accomplished speaker and former Toastmasters president, she levies her skills in writing, design, and social media to help small business owners thrive.