SCORE ORLANDO Email Marketing: Bootcamp for Small Business

We understand that kick-starting your email marketing strategy can be a daunting task. It takes all of the things that small businesses and non-profits don't seem to have – time and money. Whether you are looking to get started with email marketing or know there are some best practices you missed along the way, we will get you off and running on the right foot! By the end of this session, you’ll know how to create an effective email campaign that looks great on any device and gets subscribers to take action. We’ll show you: ? How to drive action with the 7 essential elements of email design ? A simple, persuasive formula for what to say in any email campaign ? How to save time on future emails with a reusable master template Our Presenters are Catrine Fredrikson and Dixie Punsky. Catrine Fredrikson is the president and owner of EZY Marketing and has over 20 years of experience in the field of digital marketing. She is a speaker and educator in the area of online marketing with speaking engagements at SCORE, SBA, local chambers and for professional organizations. With a strong online presence, she offers live webinars and YouTube recordings. Dixie Punsky is the digital marketing manager at EZY Marketing. She is a University of Florida grad with 16 years of experience in public relations and communications. An accomplished speaker and former Toastmasters president, she levies her skills in writing, design, and social media to help small business owners thrive.