SCORE Transforming Social Media Ads into Revenue: A CRO Masterclass for Small Business

Have you ever wasted money on social media ads that failed to generate conversions? In this engaging and informative webinar, Jeffrey and Jennifer will share practical tips on creating effective Facebook ads. These methods are proven, with industry-leading conversion rates that make a tangible difference for businesses. Discover how to maximize your ad performance and save money using Conversion Rate Optimization (CRO). Join our expert speakers Jeffrey Nelson and Jennifer DeRosa as they share practical tips and real-world case studies to help you revolutionize your social media advertising strategy. You Will Learn: • Strategies to enhance the engagement of your social media ads. • How to use your advertising budget more efficiently for better results. • How the right imagery can make your ads stand out in a crowded feed. • How to convert clicks into meaningful interactions on your website. • About landing page optimization to boost your ad conversions. Presenter: Jennifer DeRosa Jennifer is the author of “Building DIY Websites for Dummies” as well as the founder of Toto SEO & Toto Coaching, an online website building course with weekly coaching to help small businesses and entrepreneurs build an effective website. She is an MIT graduate in No Code AI and ML. Jennifer sold her successful website development agency, TechCare to coach others. Prior to forming TechCare, Jennifer was a consultant for such major companies such as MBCC, US Surgical, GTE, GE Capital, Unilever and Calvin Klein. Presenter: Jeffrey Nelson Jeffrey Nelson is a certified Conversion Rate Optimization (CRO) specialist and seasoned marketer with over two decades of experience in sales and marketing for the real estate and mortgage industries. Starting his journey by promoting top speakers, Tom Hopkins & Brian Tracy, he founded his own digital marketing agency, Rain Giant, in 1999 to serve small businesses and service providers. With a long-standing commitment to the real estate and mortgage sectors, Jeffrey brings valuable insights into service-based advertising strategies. His friendly approach and CRO certification from Mint CRO make him a trusted voice in the industry.