SCORE Using Google Business Profile to Grow your Business

Having a strong online presence is crucial for businesses of all sizes. One powerful tool that can significantly impact your business growth is your Google Business Profile. Google Business Profile is a free and easy-to-use platform that allows you to manage your business information, interact with customers directly, and leverage the power of Google to expand your reach, enhance your brand image, and grow your business. In this session you’ll learn: · Setting up a free Google Business Profile · Adjusting your location and map pin · Enhancing your visibility on Google search results and Google Maps · Managing customer reviews · Leverage posts and events · Using calls, messaging, and booking features · Running Google ads and local campaigns · Monitoring insights and analytics Our Presenters Catrine Fredrikson and Dixie Punsky Catrine Fredrikson is the president and owner of EZY Marketing and has over 20 years of experience in the field of digital marketing. She is a speaker and educator in the area of online marketing with speaking engagements at SCORE, SBA, local chambers and for professional organizations. With a strong online presence, she offers live webinars and YouTube recordings EZY Marketing’s channel. Dixie Punsky is the digital marketing manager at EZY Marketing. She is a University of Florida grad with 16 years of experience in public relations and communications. An accomplished speaker and former Toastmasters president, she levies her skills in writing, design, and social media to help small business owners thrive.