SCORE YouTube 101: The Basics

Discuss strategies for growing a YouTube presence, particularly aimed at individuals and businesses looking to enhance their video marketing efforts. Edie begins by sharing her personal journey and evolution into becoming confident in front of the camera, shedding light on the different types of video content creators can utilize on YouTube for various purposes. She outlines her "Embrace YouTube Framework" which consists of three key pillars: gaining clarity on your niche and goals generating engaging content growing your audience through strategic optimization. The workshop is designed for both new and established YouTubers who want to attract more subscribers, increase video views, and leverage YouTube as a tool to expand their reach and influence online. Additionally, Edie provides insights on how YouTube's search algorithms work and emphasizes the importance of optimizing video content for search to ensure it reaches the intended audience. This presentation benefits content creators looking to use YouTube strategically to build their brand, engage a wider audience, and achieve specific business or personal branding goals. Our Presenter, Edie Clarke Edie Clarke is a remote video producer and video marketing strategist. In 2013, she opened Virtually In Sync where she provided video editing services primarily to speakers for their reels before eventually branching out to include video marketing, strategy consulting and virtual video production services while working with service based entrepreneurs like coaches, course creators, authors, strategists, and speakers.